///Case Study

Magento eCommerce Transformation - Coolkidz

Coolkidz needed to update their legacy Magento 1 ecommerce site to the latest Magento 2 platform and took the opportunity to undergo a complete overhaul.



  • Magento 2


  • 4 Months


  • Wholesale Retailer
  • Specialty Online Retailer


Customisation of the default theme was required to meet their graphic design expectations. With COVID, the business was looking for a method to generate more of their sales online vs. relying on wholesale customers who were impacted by COVID.


Migration of core master and operational data from Magento 1 to Magento 2. Implementation of a fully custom designed Magento eCommerce store. In addition, a new hosting environment was provisioned to meet demand.


Successful migration to Magento 2. In addition, the business has seen increased site engagement and online ordering. Product perception has also increased due to the ability to showcase lifestyle images.


During the planning state our first priority was to de-risk the project by making sure that we can migrate all Coolkidz data from Magento 1 to Magento 2 platform.

Our team managed to accomplish this complex task, without losing any master or operational level data.

Next, we set up and configured the server environment to host the Magento 2 platform. Number of key factors such as site weight, API payload sizes, historical and future traffic flows were taken into consideration before finalising the ideal tech stack to house the Coolkidz Magento 2 environment.


Solution Design

Coolkidz wanted to create an ecommerce experience to increase their sales conversions by educating customers on their unique products.

We worked with Coolkidz’s internal design team to curate experiences depending on the level of information needed to be presented for each product group. Facilitation of final designs required Maytech developers to custom build product templates and subsequent backend CMS capabilities within Magento. Our team created a number of custom Magento components including CMS content modules to meet the requirements.



Frictionless transition from Magento 1 to Magento 2 without losing sales, customer or product data. This process required critical attention to detail as a single missing attribute could break the flow.

Since Coolkidz ran special promotions that lasted 12months from customers' purchase date, it was crucial that we transferred promotion codes generated in Magento 1 to Magento 2. If we didn't get this right, it meant customers could double dip on promotions, resulting in a revenue loss to CoolKidz.

We evaluated a number of shipping partners including AusPost, Star track and shipping aggregators like StarShipit, Shipit and Transdirect. After a number of tests and pilot runs we decided to work with StartShipIT as the main shipping calculation API for Coolkidz.

Integration with Saasu to make sure sales, customer and inventory data synced between Magento and the backend accounting system.







For Coolkidz, as the business grows, it is essential to have a system and infrastructure to support the additional workloads. Whether it be opening a new online sales channel or full sales automation.

Maytech has been able to play a small but a vital role in allowing Coolkidz Australia to push and open new markets