Whether you are looking to create a 100% online experience, or deliver a unified ecommerce, instore and in-app experience for your customers, you need to invest in a platform that grows with your business.
Wherever your business goes next, omnichannel solutions provide you with scale and efficiency, allowing you to evolve as quickly as the ecommerce payment landscape.
Frictionless checkout experience
All popular payment methods
Language and currency recognition
Multiple Sales Channels
Customer Experience Management
Generating leads whilst maintaining the status quo won’t take you anywhere. Optimise your eCommerce strategy towards keeping your customers engaged. This ongoing process is the key to eCommerce growth.
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Utilising Magento we were able to build a custom developed eCommerce store that delivers specific online experiences based on the customer profile. Magneto 2 was the backbone for digital transformation, allowing Essential Utensil to integrate with their existing POS system to begin selling online.
We create a seamless shopping experience for your customers through multiple touchpoints. Our conversion-driven architecture and engaging designs deliver results. Customer-centric backend processes will make their experience enjoyable. The measures we take to protect their privacy will reflect well on your brand identity.
We’ll help you manage and grow your eCommerce business by providing your business with a reduction in overheads through automation and software integration. We ensure that we provide you with real-time reporting and insights, allowing you to make business decisions that help you maintain and increase your customers.
The past 15 years we have helped clients grow. We’re there every step of the way, helping your business scale and implement the latest technologies, ensuring that you remain relevant in the ever-changing digital world. Our success depends on your growth and we believe in that!
Below is a list of frequently asked questions.
If you can’t find what you’re looking for then feel free to ask us directly via email.
If you are a small and medium scale enterprise or a start up that's thriving in the retail market, this comparison will help you to decide what eCommerce platform suits you the best.
Magento is a modern cloud eCommerce platform that has an open source ecosystem. If you want to stand out from competition as a brand and to have the best industry features in the market, Magento is the best as it's highly customisable according to your needs. Initial investment would be high as you will need the support of the professional developers. Unlike many other platforms, cost of maintenance is less and you own the product once purchased. It can be integrated with exciting business modules and the scalability to grow with your business is worth highlighting. Since Adobe accure Magento in 2018, most of the mid and enterprise level businesses are considering Magento as their eCommerce solution.
Shopify is the most popular SaaS eCommerce platform in the world. This is the best solution for a business that is just entering the ecommerce market. It's easy to set up a codeless interface which is what most of the shoppers like. But you have to keep in mind that it has limitations on how many products that you can list in your online store in their basic packages. If you need more customisations, their scalable version will cost you around 299$ per month. There will be a fee for every transaction as well but that gets paid off as Shopify is built to be SEO friendly.
Again a SaaS solution that gives you the ability to build an ecommerce site with no code knowledge. It's the most affordable solution of all and it will be good for you if you are entering the market. But if your product range is increasing and if you have plans to expand, Squarespace won't be supportive. Even as an entry level business, if you are looking for robust eCommerce features and customisations, Squarespace is not for you.
Big commerce is a SaaS solution for mid and enterprise level businesses. It's low cost ownership is what most shoppers like about it. Platform has the ability to grow with your business and it allows all the integrations you wish for. It's pricing model may not align with your business model though. It has a sales limit at every tire and when the business is growing, you might find it expensive. Unlike Shopify and Squarespace, the learning curve of Big commerce is steep and we recommend hiring a third party service provider.
It's an open source choice for starters and it comes as a WordPress plugin. Meaning that if you already have a functioning wordpress site and thinking to expand it to an ecommerce site, Woo commerce is your solution. It's customisable and affordable. You will need the assistance of a developer. From a SEO standpoint, options are limitless if you know how to do it right. But its main bottleneck is that it limits you to use a WordPress platform. Scalability of Woo commerce costs both money and time.
As you can understand, there's no order when it comes to the best e-commerce merce platform. It all depends on what's your current position and where you want to get as a business. If you are still in a doubt, our solution consultants are a call away and it's obligation-free.
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Buy now pay later is becoming the first choice of most customers. 5.8 million customers have an active Afterpay or Zip pay account, representing ~25% of the Australian population. Both of these services can positively impact sales growth, order value and purchase rate. If you haven’t planned on adding these as payment options, you limit your chance of sales.
Most of the popular POS systems like Vend, Tyro can be linked with ecommerce platforms via an API. Having these systems integrated will allow centralised inventory management, single point order management, cross channel promotions and many more. So yes, not only your point of sales, all of your product, distribution, sales, marketing and communication channels should be integrated to your ecommerce platform.
For many years, shoppers were using Facebook as a marketing tool to promote their brand and to interact with a target audience. Now with Facebook marketplace, you can make that interaction more meaningful. Having Facebook as a sales channel will become a must in the near future (and yes you can link and manage your Facebook store through your e-commerce website). Once set, you can manage FB marketplace or any such sales channel through your e-commerce backend. What's important is putting your initial investment into an e-commerce platform that allows you such flexible interactions.
Once you have an eCommerce website up and running, results will depend on how you integrate your sales and marketing strategy to drive traffic to your eCommerce site. You have to test different online marketing channels to see what performs better.
Before chasing for new visitors you have to make sure that the current visitors are engaging with your site. You can do it through sales promotions such as discounted offers. If you put a time limit on these promotions this can help increase the conversion rate.
It's important to create awareness through your physical store. You have to convince your in-store visitors to repurchase your products online. They must know that you exist online and that they can have exclusive offers when buying online.
Branded social media channels that redirect visitors to your website is a good starting point. Social media advertising helps you to reach a target audience who are passionate about what you offer. Influencer marketing is becoming the new normal and a shout out by relevant influencers can generate a considerable amount of traffic to your website.
You can use your email marketing campaigns to resell and upsell. With the right kind of a message, you can push your abandoned carts into a conversation.
Right from the development process, it's important to optimise your website to your specific niche market by using title tags and meta descriptions. Having a rich and up to date content through blogs is important to win the edge over SEO competition. Having a search engine marketing strategy and allocating an adequate budget is equally important to attract more visitors to your eCommerce website especially during festive seasons.